Portfolio
:format(webp)/99designs-contests-attachments/143/143806/attachment_143806239 "An astronomical journey to represent a Celestial Gin. Gold foil, special diecut and embossed elements bring premium cues and touch points to the consumer to connect with the product and make it stand out in the category.
Concept available for sale.")
:format(webp)/99designs-contests-attachments/143/143806/attachment_143806231 "An astronomical journey to represent a Celestial Gin. Gold foil, special diecut and embossed elements bring premium cues and touch points to the consumer to connect with the product and make it stand out in the category.
Concept available for sale and rebrand")
:format(webp)/http://s3.amazonaws.com/projects-files/170/17078/1707805/daf7a218-4d04-4301-89b2-c80000fa3c37.jpg "Client: Idol Cider
Product: Cider Idol Reserve Series
Market: USA
Year: 2023")
:format(webp)/http://s3.amazonaws.com/projects-files/187/18769/1876951/768bff4c-8bcd-46d1-9c13-eb24451966ca.jpg "Client: Maison Duffour
Product: Cotes de Gascogne
Year: 2024
Market: France
When I was developing this new label for Maison Duffour, my main guideline was to avoid using commonplaces such as landscapes, chateaus, emblems and other industry clichés.
Inspiration finally came from concrete poetry.
Gold foil and emboss on black dyed paper.")
:format(webp)/99designs-contests-attachments/154/154083/attachment_154083702 "The label for Jia Lu is an infused gin crafted in Switzerland with green tea leaves and osmanthus flowers.")
:format(webp)/http://s3.amazonaws.com/projects-files/188/18801/1880176/9ca419a4-3964-4926-a055-a95428c7f587.jpg "Client: Amigos
Year: 2024
Market: USA
Comprehensive brand development, logo, labels and visualizations for a new brand of THC-infused beverages in Miami, Florida.")
:format(webp)/http://s3.amazonaws.com/projects-files/174/17487/1748705/3b6acd35-9515-476e-9f25-700e3211bac8.jpg "Integral development of a line of barbecue sauces made in small batches for The Good Schmidt.
USA market")
:format(webp)/http://s3.amazonaws.com/projects-files/180/18035/1803526/6834ebf1-b57d-4ad8-98f1-b3cc7ca01ebe.jpg "Label system for the line of original beer-based distillates from Landskroner, Swiss Craft Brewery")
:format(webp)/99designs-contests-attachments/146/146330/attachment_146330657 "Label for Small batch, handcrafted Swiss Gin")
:format(webp)/http://s3.amazonaws.com/projects-files/144/14466/1446630/5e35122b-5e97-4124-a27b-1e2455856100.jpg "I collaborated with Holmes Cay, curators of fine rums, to redesign and extend the labels for their new range of rums called Single Origin. Our labels feature original artwork inspired by sugar cane and highlight the unique flavors of rums sourced from single origins around the world. We developed a labeling system that showcases the singularity of each release and incorporates solid Pantone colors to create a bold and distinctive look while unifying the range. The result is a visually stunning and innovative range of labels that celebrate the diversity of the rum-making world.")
:format(webp)/http://s3.amazonaws.com/projects-files/150/15045/1504563/7d6495df-c23a-4cce-a1f9-a5a0e52b94d2.jpg "Branding and label system for Cielitos Tequila, an import brand for the Spanish market.
Cielitos targets a young segment of the market with no particular affiliation to tequila. The challenge was to generate an approachable aesthetic that refers to the ultra premium segment, with visual cues of Mexican culture and its approach in the aesthetic development of tequilas and mezcals without falling into obviousness and beaten paths.
The proposal stands out in the lower segment of the shelf, conferring quality and accessibility.")
:format(webp)/99designs-contests-attachments/150/150121/attachment_150121242 "Classic Old Fashion Cocktail with a Modern Twist")
Over
Art Director & Graphic designer for Wine & Spirits industry specialized in Premium and Ultra Premium segments.
Focused on connecting brands with their audiences, creating innovative designs that capture each brand's unique essence.
Services include label and packaging design, brand identity development, and comprehensive visual assets.
Always seeking mindful partners for collaboration.
Available for 1-1 Projects
(GMT - 03:00)
Custom Work.
First Impressions.
Timeless Results.
Lid sinds:
14 juli 2020
Beoordelingen
"Best designer, very passionate & easy to communicate "
Anonieme opdrachtgever
15 dagen geleden beoordeeld
"Always a pleasure. Look forward to the next job!"
ekwindyside
ongeveer een maand geleden beoordeeld
"Luciano put heart and soul into our project and it showed! We had a tricky brand design balance to strike between a very high-end product and a boots-to-the-ground approach. He understood the vision and delivered a distinctive design that hit all the no..."
Anonieme opdrachtgever
ongeveer 2 maanden geleden beoordeeld
"We were 100% satisfied with the work of Labell. His designs, professional work and also his perfect way of executing the wished changes make him a pleasure to work with."
Anonieme opdrachtgever
2 maanden geleden beoordeeld