Create a logo pull de Noël "Au Cheval d'or"

A Noël, faites un arrêt, savourez chaque gorgée

Bar en nachtclub

The café “Au Cheval d'Or” is a Belgian family-run establishment known for its warm atmosphere, strong local roots, and welcoming spirit. Run by a father (Carl) and his son (Brice), with the help of their server (Julien), the café is an essential part of neighborhood life. It is also an ambassador for Orval beer, which attracts a loyal clientele of beer enthusiasts and lovers of authentic, friendly places. The goal of this project is to create an original and festive logo for the café’s Christmas sweater, which will be: - Sold to customers so they can wear it during the “Christmas Sweater Day” held at the café in a cheerful, holiday atmosphere. - Used as a way to raise funds for the charity “Viva For Life,” which supports children living in poverty in Belgium. This is why the “Viva For Life” Christmas bauble must be included in the logo, as a symbol of solidarity and the festive spirit. Target audience: - Regular customers of the café (average age 40 to 70 years) - Families, friends, and colleagues wishing to take part in a local charitable initiative Anyone proud to wear a unique, local, and meaningful Christmas sweater This project combines community spirit, Christmas cheer, solidarity, and a touch of local humor. Objective: Create a festive, readable, and printable logo for the front of a Christmas sweater (max A4 size), representing the Café "Au Cheval d'Or", its owners, and partners. The logo will be used for the café's holiday season commercial promotion, in a warm, local, family-friendly, and distinctly Belgian spirit. Preferred Graphic Style: Vector-style logo illustration, clean and simple Maximum 3 to 4 colors (no more), ideally following the color code of the existing “Au Cheval d’Or” logo (provided as reference) and red for the Christmas spirit (the Viva for Life ball must remain red) knowing that the sweater in the background will be dark (navy blue, green, or burgundy) Vintage style, line-drawing type (inspired by the “Chez Mariette” t-shirt) Must look good when flocked or printed on fabric Avoid: fine details, clutter Front of the sweater – elements to include in the logo: 1. Wooden chalet (Christmas market style) Front or ¾ view With a sign at the top featuring the “Au Cheval d’Or” logo, stylized as a crest-style sign 2. The two owners behind the counter Carl (father) and Brice (son), recognizable (photos provided) Positioned behind the chalet counter: One holding a calice-style beer glass (similar to Orval, no branding) The other holding a cone of fries marked “L’Hambuscade” (this acts as the logo for the snack friterie) 3. Julien the elf Inspired by the café’s server (photo provided) Drawn as a Christmas elf, next to the chalet, surrounded by gifts 4. Santa and sleigh Silhouette in the sky or a small stylized sleigh 5. Snowflakes In the background or lightly around the scene Additional Visual Elements: To be integrated naturally into the logo’s layout (on the chalet, counter, or nearby): A calice-style beer glass (no Orval branding) A cone of french fries labeled “L’Hambuscade” (this acts as the logo) A cougnou (traditional Christmas brioche) labeled “Au Pavé de Pain by Brousmiche” A “Viva For Life” Christmas bauble (representing the Belgian children’s charity) Sponsors to be illustrated (not as raw logos but drawn within the decor): Au Cheval d'Or → represented in the crest on the chalet Belfius Jurbise → logo or text inside a bauble or on a panel L’Hambuscade → name on a cone of french fries Au Pavé de Pain by Brousmiche → name on an old-fashioned bakery-style sign or on the cougnole Slogan to include: "À Noël, faites un arrêt, savourez chaque gorgée" May be placed in a speech bubble, a ribbon/banner, or nicely integrated into the image Back of the sweater: Only the "Au Cheval d’Or" logo, centered at the back (as used on current t-shirts – visual provided) Final format: Max A4 Suitable for textile printing (flocking, screen printing, embroidery) Files and references attached to the brief: Photos of the owners: Carl & Brice Photo of Julien (to draw as the elf) Logos: Au Cheval d'Or, Belfius, Viva For Life, Pave de Pain, L'Hambuscade Visual inspiration: AI-generated image, “Chez Mariette” t-shirt, etc. Must absolutely be avoided: Overly complex or cluttered designs Realistic or photomontage styles More than 4 colors Tiny or overly detailed elements Use of the Orval logo or name (only a similar beer glass is allowed)

3 to 4 colors maximum for the logo, if possible black, gold, white and maybe a little touch of red for the Christmas spirit. The color of the sweater chosen will probably be navy blue or gray or green or red wine.

Objective: Create a festive, readable, and printable logo for the front of a Christmas sweater (max A4 size), representing the Café "Au Cheval d'Or", its owners, and partners. The logo will be used for the café's holiday season commercial promotion, in a warm, local, family-friendly, and distinctly Belgian spirit. Preferred Graphic Style: Vector-style logo illustration, clean and simple Maximum 3 to 4 colors (no more), ideally following the color code of the existing “Au Cheval d’Or” logo (provided as reference) Vintage style, line-drawing type (inspired by the “Chez Mariette” t-shirt) Must look good when flocked or printed on fabric Avoid: realism, gradients, fine details, clutter Front of the sweater – elements to include in the logo: 1. Wooden chalet (Christmas market style) Front or ¾ view With a sign at the top featuring the “Au Cheval d’Or” logo, stylized as a crest-style sign 2. The two owners behind the counter Carl (father) and Brice (son), recognizable (photos provided) Positioned behind the chalet counter: One holding a calice-style beer glass (similar to Orval, no branding) The other holding a cone of fries marked “L’Hambuscade” (this acts as the logo for the friterie) 3. Julien the elf Inspired by the café’s server (photo provided) Drawn as a Christmas elf, next to the chalet, surrounded by gifts 4. Santa and sleigh Silhouette in the sky or a small stylized sleigh 5. Snowflakes In the background or lightly around the scene Additional Visual Elements: To be integrated naturally into the logo’s layout (on the chalet, counter, or nearby): A calice-style beer glass (no Orval branding) A cone of fries labeled “L’Hambuscade” (this acts as the logo) A cougnole (traditional Christmas brioche) labeled “Au Pavé de Pain by Brousmiche” A “Viva For Life” Christmas bauble (representing the Belgian children’s charity) Sponsors to be illustrated (not as raw logos but drawn within the decor): Au Cheval d'Or → represented in the crest on the chalet Belfius Jurbise → logo or text inside a bauble or on a panel L’Hambuscade → name on a cone of french fries Au Pavé de Pain by Brousmiche → name on an old-fashioned bakery-style sign or on the cougnou Slogan to include: "À Noël, faites un arrêt, savourez chaque gorgée" May be placed in a speech bubble, a ribbon/banner, or nicely integrated into the image Back of the sweater: Only the "Au Cheval d’Or" logo, centered at the back (as used on current t-shirts – visual provided) Technical Requirements: Deliverables: Vector files: .AI or .SVG High resolution .PNG Optional black & white version Final format: Max A4 Suitable for textile printing (flocking, screen printing, embroidery) Files and references attached to the brief: Photos of the owners: Carl & Brice Photo of Julien (to draw as the elf) Logos: Au Cheval d'Or, Belfius Jurbise, Viva For Life, Pave de Pain, L'hambuscade Visual inspiration: AI-generated image, “Chez Mariette” t-shirt, etc. Must absolutely be avoided: Overly complex or cluttered designs Realistic or photomontage styles More than 4 colors Tiny or overly detailed elements Use of the Orval logo (only a similar beer glass is allowed)

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