Our Beachfront Shop(s) and Vintage Airstream Need A Logo! Kōhī Coffee Company

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Kohi Coffee Company will provide quality specialty coffee, espresso and tea beverage products; primarily from single-origin and certified organic ... Our target audience will be a diverse group of customers who look for coffee of a quality which cannot be found at the corner ... All coffee will be brewed by the single cup, and espresso drinks will be prepared by highly trained ... Our primary mission will be to serve the highest quality cup of coffee available in any local market we ...

Our first shop will be located on the beach in Provincetown, MA, on Cape ... The primary audience in Provincetown will be a young, "hip" gay male ... Following closely behind the opening of that shop, we plan to establish a series of shops along the cape and likely into Boston and greater New ... Thus, the logo should not only play well to the initial customer group, but also be flexible enough to appeal to a much more diverse audience over ... Note that there are also immediate plans to create a mobile shop out of a customized airstream trailer to further spread our brand and test specific ... The logo should be simple, yet ... It should work well both stamped on a cup at a small scale, and plastered across the side of a vintage airstream at a very large ... It should be able to stand on its own as a graphic symbol, or incorporate the Kohi Coffee Company ...  It should be "young" and vibrant, yet with an air of sophistication and quality equal to that of our ... Because Kohi is a Japanese translation of the word "coffee" (most of our brewing techniques come from Japan), the name itself is very difficult to ... Thus, we need a logo graphic that is strong enough to carry a trademark on its ... Note that Kohi can also be spelled Kōhī. Depending on the graphic approach, this method of printing the name may be more visually ... Please note, however, that there is an iPhone app that has been recently introduced by Kohi Labs that uses this ... We would (of course) like to stay well clear of any logo that looks similar to that of the ... A few companies that we are drawn to with regards to their branding: Blue Bottle Coffee: ... (note that Blue Bottle will likely be a partner of ours, so our two logos will often appear ... Gregory's Coffee: ... Shake Shack: ... Apple: ... Kiehl's: ... Final art should be in vector format, if applicable, and layered PSD file ... The logo should work on light or dark background (can be different versions). We will also need a black and white (or gray) ... Logo needs to legible at a small ... **UPDATE** On review of the first round of submissions, I have Eliminated several designs which do not necessarily align with our brand ...  Generally speaking, the traditional coffee cup with steam rendered in brown is likely not going to win this ...  We are looking for something a bit more outside the ...  For imagery inspiration, I would prefer to look to either aspects of our brewing processes (Chemex or Bonmac Dripper, for example) or a more abstract form, rather than a coffee ... The best example of the "type" of branding/logo that we are looking for is Blue ...  Their logo is simple, and bold enough to be legible when stamped at a small scale on a coffee ...  It does not scream "coffee", yet is immediately recognized by those who know Blue Bottle as a symbol of quality and ...

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