Achtergrondinformatie
Naam die moet worden opgenomen in het logo
We already have a logo, but we need it to be refreshed and modernized. see existing ai logo file attached to this brief
Slagzin die moet worden opgenomen in het logo
no
Beschrijving van de organisatie en de doelgroep
Busta is a Carbonated Soda beverage available in variety of flavors, manufactured in a lightweight PET (plastic) bottle. Our key differentiator is flavour variety. Busta has the most exciting flavor variety and most refreshing carbonated soda brand in the world.
TARGET Teens: Male and Female,
SOCIOECONOMIC LEVEL - B,C, D.
KEY PERSONALITY TRAITS: Confident, sociable, aspiring, adventurous, Exciting and Colorful
TONE OF VOICE:
EXUBERANT -Optimistic excitement about life.
CONFIDENT -Belief in ability to experience all that life has to offer.bring it on!
PLAYFUL -Knows and understands you. like a best friend would.
DETAILS:
Busta's key consumer targets are High school aged students (12 to 17 year old).
The Busta consumer is having the time of her/his life in high school. Her/his group of friends is important for her. She/he can’t wait to get to school to chat about what is happening on social media and in entertainment. She and her friends spend a lot of time on Instagram and Tiktok keeping up with their favorite influencer in fashion, beauty, lifestyle, music, comedy and “hotness”. They are into the latest Tiktok dance moves and practice them all the time. She loves to listen to Music – Hip Hop (trap), Dancehall, R&B and Afro beats. They meet up before the school bell, at lunchtime and after school to share the latest stories. On the weekends, they like to meet up at each other’s homes or at the mall, at the movies or parties. They are excellent students who are thinking about going to university, but ultimately would like to be their own boss when they are finished with schooling. For now though, they are living their best life as teenagers. Life is fun.
Busta embodies vibrancy, Bold flavors and convenient packaging sizes.
Sector
Voedingsmiddelen en dranken
Visuele stijl
Te verkennen kleuren
Andere kleurvereisten
Stijlkenmerken
Ontwerpinspiratie
Referenties
Bijlagen
Andere opmerkingen
I'd like to reiterate that we are not looking for an entirely new logo. We already have a logo that has a strong heritage and awareness. However, we believe it is now time to refresh and modernise the logo, so that it looks new, more appealing and exciting. Please see files attached with the logo as well as a samples of our existing labels and a powerpoint with the full product shots.
Wedstrijd eindproducten
1 x Logo
Definitieve bestanden
Als je lettertypen gebruikt waar een licentie voor nodig is, vraag dan aan de klant of die daarmee akkoord gaat. Om licentieredenen is het beter een cliënt van informatie te voorzien over hoe ze het font kunnen aanschaffen in plaats van ze de daadwerkelijke bestanden te sturen.
Tekst in logo's moet worden geconverteerd naar omlijningen.