New logo for global performance boot company

LHTL

- Logo to be displayed on military Boots and athletic/ performance Shirts
- Global sales
- Demographic is Men 70%, women 30%
- Age is 25-40 years old
- Logo will be used for small size, 25mm labels, on apparel and boots
- One color logo
- Feeling should convey tough, rugged, gritty and demand the best quality from the products they wear.
- Primary focus is on the logo. We will ask the finalists for word marks

We are focused on delivering a logomark rather than a word mark.
We are hoping to display this logo on footwear and apparel.
It must have some heavier line weights and be one color so that it could be stamped into a leather boot.
We are fond of dogs (huskies and malamutes) and feel they may represent our brand well in an abstract logo.
It is also important to us that the logo conveys motion.
We do not want something that is too literal or realistic(this is not a sports team mascot).
This logo should feel tough and have an implicit guarantee of good quality similar to how Nike, Timberland, Oakley, Levi’s symbolize quality.
It should look appropriate when put next to any of the logos in the attached document, they will be next to eachother on uniform.