Coolest home air product needs your logo talent to blow customers away!

Impeccable Air

Background:
Impeccable Air is a company that provides filtered register vents, with the aim of improving the air quality in homes. Their products are designed to be easy to install and maintain while significantly reducing airborne contaminants in the air. They need a new brand identity and logo that will help them stand out in the market.

Objective:
The objective of this branding and logo design project is to create a memorable and visually appealing brand identity that reflects the quality of Impeccable Air's products. The logo should convey a sense of cleanliness, purity, and ease of use, while incorporating the company's preferred colors of blue, green, and gray.

Target Audience:
Impeccable Air's target audience is homeowners who are concerned about the air quality in their homes and want an effective and easy solution. They are likely to be health-conscious and environmentally aware individuals who prioritize clean air and a comfortable living environment.

Key Message:
Impeccable Air's key message is that their products provide an easy and effective way to improve air quality in homes. Their filtered register vents offer a solution that is both convenient and affordable, making clean air accessible to all.

Brand Identity:
The brand identity should reflect the company's commitment to quality and innovation. It should convey a sense of modernity and professionalism while incorporating the preferred colors of blue, green, and gray. The logo should be simple, recognizable, and memorable. While there is a desire for a graphic, the word art is just as important for the design. Something showing air movement or the transformation from dirty air to clean air through the filter are also interesting concepts.

we like blues and greens with light gray accent if you need a third color. in addition to a creative graphic, the word art should be appealing, unique and communicate a sense of confidence, cleanliness and freshness. interested in how you may show movement with the logo of dirty air that becomes clean - but not where the logo becomes too busy or hard to read.