We aimed to create a comprehensive website where visitors could easily access information about her services, understand her story and purpose, and be directed to the appropriate links to product purchases. The project had a fast-tracked two-week timeline for launch.
The design logic incorporated elements that honored Che's intersectional and diverse identities, such as colors, text, to coconuts, cowrie shells, and floral foliage. A thoughtfully chosen color palette and font pairings enhanced the site's visual appeal.
One of the challenges we faced was the lack of optimal imagery with correct pixel dimensions. To overcome this, we creatively used a mix stock photos and Che’s visual assets to create layered and textured collages.