This logo is designed for a healthcare finance company selling financing solutions to medical providers, CLEARGAGE.
From the brief, the sentence that influenced me the most was the slogan "Ready For Takeoff". And the first graphic that comes to my mind is a rocket in flight.
In this logo I use simple typography, so that it is legible even if it is minimized as much as possible. I developed this typography with a combination of the graphics that I imagined earlier, a rocket in flight. I made the rocket smoke curve upwards as if it depicted the company's movement that would continue to rise.
And in this logo I use two colors, navy blue with orange accents. Navy blue color will give the impression of being reliable, trustworthy and professional. Meanwhile, the orange color will give the impression of being happy, friendly and confident.