This traditional monogram with a classic typography compliments this wonderful hotel complex in the nature and gives it the conventional and elegant feel. It is very recognizable itself and it gives a handful of possible uses of the mark. One of the oldest iterations of the original logo used the shield shape, so it is an hommage in a way to the tradition which this hotel has.
I am very grateful I was able to work on this brand and had a chance to rebrand such a long-lasting brand and be a part of it's future life.