The brand will be a fitness brand based from Miami Beach, Florida. Selling fitness programs and lifestyle apparel. I want the logo to be able to look sexy and clean once placed on clothes. I want it to embody a tropical, chill, positive but sexy vibe. The brand is to empower people to feel amazing in their own body, no matter where they are in their fitness journey. The target audience will be avid gym goers, both men and women but mainly women. I don’t want people to just think of a gym. But of an overall healthy lifestyle