The Neo Couture logo was designed for a high-end hair and beauty boutique, aiming to reflect sophistication, style, and professionalism. The typography balances classic and modern elements, with a subtle curl in the "o" echoing a hair motif an elegant nod to the salon industry.

Clean composition and generous white space were key to this branding direction, letting the logo breathe and align with the boutique’s minimalist, upscale aesthetic. The branding is adaptable across print, digital, and product packaging, ensuring a consistent and polished presence.

The visual identity was expanded into brochure layouts and branded material, where photography and typography work in harmony. The result is a cohesive brand system that conveys trust, style, and luxury ideal for a client base seeking premium service and design.