Blick is the Therese Andersson's Photograph studio. "Blick" means "look" in English. But in Swedish it has a broader meaning it does not only mean the physical look but also "the Eye" - ex She really has an Eye for it. She also wanted the text "Studio" and "Fotograf Therese Andersson" to be easy to put under/on top. For my proposal I used a very simple and readable style and I used as a symbol a text emoticon of an eye that winks to give that sense of "complicity" that surely pleases all customers. It seems perfectly readable on photos both in watermark and in clear.