A retro-inspired logo and packaging design for organic matcha powder, created for young girls 18-25 years old.
The goal was to emphasize the brand's Texas origins and create a fun and unique image of a cowgirl sitting on a cup of matcha.
To do this, the logo utilizes flowing shapes reminiscent of the look of a horseshoe and adds a hidden element of a tipped rope. And the stylized sun, imitation printing, vertical symmetrical text and selected fonts help to reveal the brand image in the packaging design.
The color scheme chosen is greenish complex shades combined with cream, which refer to retro and matcha drink.