Fiction with My Father spotlights literary fiction that has mattered most to a father and son to inspire avid readers and bring to mind some of their own most memorable and meaningful encounters with fiction. FWMF is a selection of global, diverse titles and authors written in a digestible format with succinct, yet substantive summaries. The branding reflects the physical experience of a moving moment with literature.

The FWMF logo reads like a checkout stamp and the FWMF brand comes to life with classic colors that are scholarly and serif fonts that call to mind titles on hardcover books slipped from the shelves. Modern san serif fonts bring the experience into the present day, letting readers know they will be getting a modern take on loved literature. This concept speaks to curious, intellectual readers and embeds the digital medium of a blog with a sense of nostalgic academia.