Customer Understanding: Three Ways to Put the “Customer” in Customer Experience (and at the Heart of Your Business)
Biografie van de auteur
Annette Franz is an internationally recognized customer experience thought leader, coach, consultant, and speaker. She has 25 years of experience in both helping companies understand their employees and customers and identifying what drives retention, satisfaction, engagement, and the overall experience.
This book is about putting the customer at the center of your business. It's about a mindset shift to one where all business leaders acknowledge the fact that businesses are all about customers - without them, there would be no business! It's also a behavior shift to one where the customer and her voice are brought into all business meetings and decisions, product and service design, and more. I write about three different approaches to understanding the customer - who she is, what her needs and expectations are, etc. - and understanding the experience in order to design a better experience for tomorrow.
Business professionals - typically those in marketing, customer experience, user experience, product design, sales, customer service.
Kindle Direct Publishing
I like the title and author layout/location
The graphic behind it. A mix and blend of different imagery, etc.
The scope, the concept of "focus" on this couple
The font, the simplicity
the graphic, things going on in peoples minds, mindset shift
Welke kleuren wil je terugzien in jouw ontwerp?
Andere kleur vereisten
I don't have a design in mind at all. I'm looking for some real creativity on this. Perhaps something that plays off of putting the customer at the heart of your business.
Wat te vermijden
Nothing I can think of at the moment.
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