You could have the most innovative and wonderful product in the world, but if the marketing design is weak, you’ll most likely leave a bad impression, or worse—no impression at all. So many brands go unnoticed due to bad marketing design, that’s why it’s so important to make sure you nail this side of your business and work with top-notch marketing designers.
Marketing design should show off your brand and entice people to learn more about your offering. The best marketing designers are not only up to date on graphic design trends and techniques, but have a clear understanding of how specifically brand design works and exactly what your brand’s offering is.
If you are a new brand on the market or an established company looking for a slick rebrand, an experienced and professional marketing designer is what you need. Sometimes the hardest part is finding the most suitable designer for your project, so we’ve put together a list of the top 10 freelance marketing designers to hire.
The 10 best freelance marketing designers to hire in 2020
How did we choose these as the top marketing designers?
Marketing design is so important to get right because first impressions really count. Just like when you first meet someone, people tend to make their minds up in the first few seconds. The same goes for a brand—if the marketing design is boring or low quality, this won’t entice viewers to stick around.
You want to make sure you are picking the best possible designers to not only represent your brand, but make you stand out from the crowd.
1. Design quality
When a designer joins 99designs, an expert from our team goes through their portfolio and considers the conceptual thought, technical execution and knowledge of design principles evident in their work. They then assign the designer one of three levels:
- Top Level
- Mid Level
- Entry Level
These levels are displayed on designer portfolios, so you can easily see if you’re working with someone with lots of experience and design chops, or someone that is up-and-coming.
2. Marketing design experience
Writing a poem and writing an academic essay both require training and skill, but many writers specialize in one or the other, not both. It’s the same thing with graphic design. Designing with a focus on marketing is a special skill that requires knowledge in brand identity and marketing theory to really understand what kind of design will make consumers connect with the brand.
In addition to looking at overall quality, we specifically vetted each designer on this list to make sure they had experience with and specialized in marketing design.
Of course you want someone with design skills, but you also want a marketing designer who communicates with you throughout the process, delivers on time and is generally good to work with. So we took past customer experiences into account to make sure all of our recommended marketing designers are professionals in service as well as design.
What to think about when hiring a marketing designer
The world of graphic design is easy to get wrapped up in; beautiful images, trendy designs and eye catching colours. It’s important to remember the task at hand—what kind of marketing design would my brand really benefit from? Is this the right designer for the project? Here’s a handy list of things to consider when hiring a marketing designer.
Does their general design style suit your brand? Most graphic designers will have a signature style which can always be adapted to suit your brief, however it is worth questioning if their work and your brand naturally align.
Have a look at their portfolio to see what kind of marketing design they have worked on previously. You’ll most likely want to work with a designer who has heaps of experience so you can trust their output, on the flip side you might want to take a punt on a junior level designer with bags of enthusiasm.
A great way to get a sense for what it will be like to work together is to see how the experience was for other clients. Look out for comments about their responsiveness, attention to detail and creative exploration.
Clear expectations and briefings
Remember that the clearer you are with your expectations, the better the designer’s output will be. Working as client and designer is a two-way street and should be a positive and rewarding process for both parties.
Are you ready to hire an amazing freelance marketing designer?
If you’re looking for a top marketing designer to elevate your brand and make you stand out from the crowd then look no further. It’s important to choose a graphic designer who specialises in marketing design because they understand the theory and intricacies of brand identity. Take your time to research the right designer for your project and keep in mind your brief and their style and offering as a designer.
If these 10 marketing designers aren’t what you’re looking for, search to find the ideal match.